Cups as a service? What does that mean?

TfL’s bikes (or ‘Boris bikes’) shift us from the idea of ‘owning a bike’ to ‘pay per ride’ which covers the cost of the bike, the maintenance and infrastructure costs.

To create an effective circular economy, Cupclub has reworked the idea of ‘owning a cup’ to ‘pay per drink’ which covers the cost of the cup, the maintenance and infrastructure costs.

In the same way it is not equivalent to compare the cost of ‘owning a bike’ vs ‘paying £2 for a ride’, it’s not equivalent to compare the ‘cost of a cup’ with the ‘cost of a drink’.

However, to help enable this transition, Cupclub have been working hard to get its model to be roughly ‘price equivalent’ per drink.

Of course, companies can continue to pay pennies for products that harm the environment, or pay for one-off instances of more durable cups. However Cupclub’s systems-approach is committed to annualised costs that both power a circular economy that has zero waste to landfill, and makes sense to your balance sheet. As we scale, we are committed to reducing the cost-per-drink, while increasing the data-flows that will demonstrate the long-term ROI and customer engagement.

One Comment Add yours

  1. Cindy Calvin says:

    This is wonderful good news! I read about this on Good News Network email this am. With Earth Day yesterday, and years of picking up trash on beach walks, North Carolina (home on the Outer Banks), Virginia, South Carolina, Eleuthera Bahamas, Costa Rica, it’s a little bit of hope to save our sea life, waterways, lakes, beach beauty. Hearing of more innovations of replacing plastic drinking straws, bags etc. and seeing more companies following makes us all “green” people smile. Are your products used in the USA? Hey can think of many corporations that could put your product to use! Apologies for long comment 🙂

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