TfL’s bikes (or ‘Boris bikes’) shift us from the idea of ‘owning a bike’ to ‘pay per ride’ which covers the cost of the bike, the maintenance and infrastructure costs.
In the same way it is not equivalent to compare the cost of ‘owning a bike’ vs ‘paying £2 for a ride’, it’s not equivalent to compare the ‘cost of a cup’ with the ‘cost of a drink’.
However, to help enable this transition, Cupclub have been working hard to get its model to be roughly ‘price equivalent’ per drink.
Of course, companies can continue to pay pennies for products that harm the environment, or pay for one-off instances of more durable cups. However Cupclub’s systems-approach is committed to annualised costs that both power a circular economy that has zero waste to landfill, and makes sense to your balance sheet. As we scale, we are committed to reducing the cost-per-drink, while increasing the data-flows that will demonstrate the long-term ROI and customer engagement.